I am by no means a professional guest blogger, if there is even such a thing… so these are just my opinions based on limited experiences thus far.
Before you start, have a goal. You want more traffic and backlinks naturally but to what site URLs and for what purpose?
All of the above?
Your goal for guest blogging should ultimately be to add value to the Internet. which means creating compelling content that is immediately useful to the readers. This is basically advanced article marketing here, because normal article marketing is best done when you write “fluff” articles that leave the reader wanting more, which leads to more “click thrus” in your resource boxes.
But guest blogging is different, fluff pieces don’t get quality visitors and fluff content isn’t really appreciated by the owners who are trying to create a valuable resource by allowing guest bloggers to publish content on their sites.
Therefore, your content needs to be taken to “a whole …’nother… level”
Writing Guest Author Posts:
As mentioned above write some of your best content here, and provide a link and a reason for the readers to click that link. Reference something in your post that serves as an added resource for the readers truly interested in what you write and that” resourceful content” is what you refer to/link to in your content.
Before you write guest author posts, find sites that want your content:
There’s a new system/service/website called MyBlogGuest that offers a way for you to find people who want your content, and it also can help you find people actively looking to write guest author posts.
However, this is just a resource and I wouldn’t be entirely reliant on one site or service to help you achieve all your guest blogging needs. Over time, MyBlogGuest will become a hugely valuable resource for people who are truly serious marketers and realize the value of guest blogging.
Therefore, I recommend you approach other site owners in your niche and interact with them somehow to get yourself noticed, establish some sort of relationship with them via email, the contact forms on their site, if any… Sometimes just leaving a blog comment that adds value is enough to get yourself noticed.
See who’s writing about your topics, see who’s ranking well for certain keywords you’re targeting and put together a list of people you want to approach. At the very least, do some blog commenting to start the ball rolling here.
Writing guest author posts for sites that want your content:
- Assess their site, is it really top quality stuff?
- Do their articles/posts rank well for anything?
- Are their posts getting a lot of comments? Indicative of responsive readership
- Are their posts getting lots of ReTweets?
Now, I’m not saying that you should be snobby when assessing sites you might want to write for, but reviewing and assessing their content and what their readers liked is crucial to good results with your guest author posts. When you write content related to other posts that got lots of comments then you’re tapping into a “proven interest”, and if you have pre-existing site content that’s of interest to them, then link to it to keep the “interest funnel” flowing.
After your guest author content is approved and published:
Respond to the comments made by the site readers. Many will think the site owner wrote the post so let them know YOU wrote it and interact with this new (to you) audience. Sometimes, if your content if of too-high-a-level that they don’t grasp the concepts explained therein, this is a perfect opportunity to explain things even further.
It’s also a perfect opportunity for a follow up post on that site, to delve into the subject matter even further, and to deep link/interlink from one post to another…
Promote your guest posts, ReTweet them, social bookmark them, Sphinn them (if they’re SEO or marketing-related) just like you would for content on your own sites.
Some other ideas for writing guest author posts:
If you want to dominate the search engines for a very, very long time for medium-to-long-tail phrases or keywords, start your post titles with the same title beginnings and different endings:
How to save money on…. car insurance
How to save money on… groceries
How to save money on… heating bills
If you were trying to rank for the term “how to save money on…” then your post titles would be ranked highly if those sites were of any quality or authority for those terms.
NOTE: When you promote your guest author posts, don’t link to them from the sites that are getting linked to from your post son those sites. This creates reciprocal backlinks and somewhat devalues whatever link juice you hoped to acquire from that site/article/post.
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