In today’s era of networking, Internet has a huge role to play. We can access all the information that we require from the internet. To get the information about anything we simply need to write the phrase or the related word or the sentence on the search engine box and we can see a lot of websites matching those relevant phrase or word or the sentence is being displayed. Now what matters the most is the way or the order in which those websites are displayed. This is where a seo has a huge role to play. Seo stands for search engine optimization or search engine optimizer. A seo is very important for any website especially for the business websites. A seo can vastly improve the look and display of the websites and at the same time it saves a lot of time as well. But it is always a risky thing to hire a seo. It can do well for the website as well as it can make a mess of it. So it is a very responsible task to do.
What is seo
Search engine optimization is a method of making the visibility and the appearance of an online website or webpage clearer and improved. Whenever an internet user in search of any goods or services on the internet, types a phrase or a word on the search engine box a lot of websites get displayed. Now for a normal user it would be difficult task to choose from that huge number of display. Here the seo makes the task easier for the normal internet user. What seo basically does is that it process those websites in such a way that whenever a matching is found, to the word or phrase typed in the search engine box it display those relevant websites only on the search engine result page, on the top of the result page. Now every customer can easily access that website as it is displayed at the very top of the page. In simple words, the task of seo is to make your website display on the top of the search engine result display page.
How seo works
In today’s world of networking Google is one of the best search engine on the web. These search engine uses crawler to work. Each and every search engine has its own crawler (usually known as web crawler or web spider in some cases), which operates automatically. The main task of the web crawler is to crawl through the web pages and read their content. After reading the content it collects the content and stores it in the data base. All the information that the web-crawler gathers are deposited in the database of the search engine. This search engine database is called the index. Now whenever a searcher trying to find a query, enter a phrase or a word in the search box, the job of the search engine is to find the most appropriate and suitable result to the query by making a match between the query and the searched and the information stored in the database of the search engine that is index.
Why is seo needed?
Today the whole world has gone online. Each and every business of the world is now on the internet. Since these business websites are there for providing goods and services to the other people, they must be easily accessible and extremely good looking so that they can easily be understood by the common people, whether they do business online or not. Whenever a customer looks for a product or services on the internet he simply writes the related phrase or the word or the sentence on the search engine box. Most of the common people do not know the name of the good site related to the product or services they are looking for. As a result of which it becomes a tedious task for them to search through the search engine, which one is the best suited for them.
They usually come across websites through a search engine only, when different sites are displayed on the search engine result page. Now depending on the need and their choice common people choose their sites. Every online business maker will want their website to be displayed on the top of the search engine result page and this requires seo. Seo makes the task easier for the business maker.
But before starting a search for a seo, it will be better to have a fair idea about the same and getting familiar with how the search engine works. A suitable time to hire a seo is when you think it is the time to redesign the website or when you are planning to launch a new website. In this way both the seo and the owner of the site are ensured that the site is designed to be search engine friendly. On one hand, seo can provide the customers, clients with valuable goods and services on the other hand it can also do some unethical task which is not good at all for the online business industry.
There are some abuses that a website owner may encounter while hiring a seo. One such common abuse is the shadow, in which the seo creates a funnel that always direct the users to the another site by using a deceptive link or redirects. These shadow domain owned by the seo always claims to be working on the client’s behalf. Another abuse is the doorway which is nothing but the pages loaded with various links. Most of the seo may claim that it will make the website more colorful and good looking but it is not like that. They may argue that these links will help the users to get more information and solve their more queries. But the truth is that it is basically the link to the seo’s other client. So the website owner has to make sure of these things in any how.
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